- Use your existing clients! Word of mouth is one of the most important ways for a company of any size to gain new business. There is nothing like a positive endorsement from an existing customer to make a strong impression on prospective clients. After all, long-term customers know first-hand the benefits your massage therapy service offers.
- Find a high-profile satisfied customer. If a person is happy with your massage therapy services, they often aren’t afraid to shout it to the moon. Imagine if a person is highly respected in your community or your city. Getting an endorsement from someone you admire is a golden opportunity to have your business profiled by a leader or celebrity others trust and emulate.
- Do a great job. This is the foundation for word-of-mouth marketing: fall short here, and you will only miss out on referrals, but people may speak negatively about your business to others. Deliver service that’s so exceptionally good it gets everyone talking.
- Make sure your product and service are first-rate. Avoid spreading yourself too thin by trying to be all things to everyone. Instead, focus on what you do best and exceed expectations. A robust and personal referral from someone that knows your value and conveys trust in your ability is far better than any paid ad.
- Find your niche, and offer something unique like TMJ Massage or Dynamic cupping that can help you be known as the expert in that field.
- In-office referrals. Reach out to local chiropractors or physiotherapists and offer your services to their clients. You can offer them a % for any direct referrals they send your way. Be prepared to show off your skills. They need to be confident they are sending their clients somewhere reliable.
- Say thank you. When you get a new customer, ask how they heard of you. If it’s a referral from an existing client, thank that person for recommending you. Send them one of your products as a thank you, or drop a note in the mail. Let them know how vital their referrals are to your business and that you are happy they have had a good experience with your company. This can be done via a phone call, a handwritten note, or even a gift if they send you a substantial piece of business.
- Partner up with a more established massage therapist. Frequently busy Massage Therapists are turning away clients. If you offer them a % for any direct referrals, they can funnel clients they don’t have time for your way.
- Partner with offices or gyms to give free 5-minute massages to clients! Leave them with a takeaway (for example, your shoulders are tight, here is a stretch to do at home and a recommendation for further treatment) with a discount card for their first full massage with you. This will leave them with something to think about and something to follow up on.
- Emphasize relationships. Don’t forget a customer once the massage session is over. Continue the relationship with them so they will think of you the next time they need a massage. This can include staying in touch online through an e-newsletter, offering a home care exercise, or more traditional methods, such as direct mail with information on specials.
Tags: Client retention
This post was written by Linda Hoppe